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Be Clear on Cancer – Respiratory Symptoms campaign

Public Health England (PHE) have launched their Be Clear on Cancer – Respiratory Symptoms campaign which is currently running until 31 August 2017. The Thames Valley Cancer Alliance is supporting the campaign as part of the prevention workstream. The campaign is targeting:

  • Men and women aged 50 years and over and their key influencers (e.g. family and friends)
  • Individuals who have experienced a cough for 3 weeks or more
  • Individuals who get out of breath doing things they used to be able to do.
To support this there are a range of new resources available on the PHE Campaign Resource Centre (CRC):

  • The campaign toolkit containing information on the planned activity for the campaign, including key messages, long and short copy, case study information and stats and facts
  • The campaigns events schedule featuring the dates and locations for the roadshow activity across England

Also available to order and download are:

  • A4 and A3 posters
  • Leaflets with details of the key symptoms for the campaign, lung disease and heart disease, case studies and advice on how to stay healthy
  • Pharmacy kits containing A4 posters, a counter card, shelf wobblers, leaflets, a leaflet dispenser and a briefing sheet
  • GP kits containing A3 and 14 poster, leaflets and a briefing sheet
  • Accessible materials such as easy read, British Sign Language, audio and large print versions of campaign leaflet
  • Digital advertising such as web banners are also available to access via the CRC.

PHE are also holding regional roadshows, with one being held on Monday 17th and Tuesday 18th July 2017 8am-8pm outside Wilkos at The Chiltern, High Wycombe (HP13 5ES).

You can keep up to date with the Respiratory Symptoms campaign by following the Be Clear on Cancer social channels and reposting relevant content during the campaign.
Like or follow the Be Clear on Cancer Facebook page at and follow @beclearoncancer on Twitter.