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Be Clear on Cancer

Be clear on cancer banner

A national ‘blood in pee’ campaign will run across England from 15th February to 31st March 2016.

Be Clear on Cancer is a cancer awareness campaign led by Public Health England, working in partnership with the Department of Health and NHS England.

Be Clear on Cancer aims to raise public awareness of symptoms of cancer, and encourage people with suspected symptoms to see their GP earlier.

Be Clear on Cancer has been developed for bowel, lung, breast, blood in urine (as a symptom of bladder and kidney cancer), oesophago-gastric and ovarian cancers. An additional breast cancer campaign specifically for women over 70 years and a cancer symptoms campaign called ‘Know 4 sure’ have also been developed.

The Be Clear on Cancer brand has already been used to promote symptom awareness and early diagnosis of eight different cancers, along with a campaign about four key signs of many types of cancer called ‘Know 4 sure’. Each campaign is tested locally and then regionally, with a view to finally rolling them out nationally if they prove effective after thorough evaluation.

Resources, including briefing sheets for primary care, hospital trusts and pharmacies, have been produced and are available at: